Imiqondiso yedijithali ye-LEDUbe nelitye leziko lezicwangciso zokuthengisa zale mihla, evumela amashishini ukuba anxibelelane ngokusebenzayo nangokufanelekileyo nabathengi. Njengoko sisondela ngo-2025, itekhnoloji eyalenza imiqondiso yedijithali iqhubela ngokukhawuleza, iqhutywa yinjongo ye-anticy (AI), i-Intanethi yezinto (i-IOI), kunye nezenzo ezizinzileyo. Ezi meko zikhuthaza ukuba amashishini asebenzise njani imiqondiso kunye nokuguqula indlela abathengi abanxibelelana ngayo neempawu.
Kweli nqaku, siza kuphonononga izinto eziphezulu zedijithali ze-2025 kwaye zinike ukuqonda malunga nendlela amashishini anokunyusa ngayo oku kuqhubekiso ukuze alondoloze umda wokhuphiswano.
Amagqabantshintshi ngendaleko yemiqondiso yedijithali
Imiqondiso yedijithali ivele ukusuka kwi-Static ebonisa iinkqubo ze-synamic, ezisebenzisanayo ezizisa imixholo yobuqu kubaphulaphuli. Ekuqaleni ukumiliselwa kokubonisa imizobo elula kunye nesicatshulwa, izisombululo zemiqondiso yedijithali ziye zahambela phambili, zidibanisa ukutya okuqinisekileyo kwedatha, ukusebenzisana kwabathengi, kunye nomxholo we-AI. Ukujonga phambili ukuya kwi-2025, ezi teknoloji ziya kuba nobunkunkqele ngakumbi, zibonelela ngamashishini iindlela ezintsha zokufaka ingqalelo kunye nokuqhuba ukubandakanyeka.
Ukutshintsha ukusuka kwimiqondiso yemveli kwimiqondiso yedijithali kuvumela amashishini ukuba aphendule ngakumbi kwiimfuno zabathengi. Oku bhetyebhetye sisizathu esiphambili sokuba imiqondiso yedijithali ibe yinto eqhelekileyo kwintengiso, ukubuka iindwendwe, impilo, kunye neeofisi zenkampani.
Imiqondiso ephambili yedijithali ye-2025
Ikamva lemiqondiso yedijithali ilele kubuchwephesha obukhethekileyo bokuhambisa itekhnoloji ye-APREARD ukuhambisa umntu oqeqeshiweyo, umxholo wedatha ngelixa uqhutywa yidatha ngelixa uqinisekisa uzinzo kunye namava abasebenzisi abangenamthungo. Nazi izinto eziphambili ezenziwayo ezithabatha imiqondiso yedijithali yomhlaba wama-2025:
- Uphawu lokusebenzisana
- Imiqondiso ye-smart
- I-AI-eqhutywa ngubuqu
- Imiqondiso yeDijithali yeDijithali
- I-AR kunye neVR
- Ukuzinza kwimiqondiso yedijithali
- Amava e-Omjennel
Iindlela eziphambili kwimiqondiso yedijithali
| Umlinganiso | Inkcazo | Impembelelo yeShishini |
|---|---|---|
| Umxholo we-AI-off | I-AI isebenza ngokwezifiso zomxholo ngokusekwe kwidatha yexesha lokwenyani efana nokuziphatha kwabathengi kunye nokuziphatha kwabantu. | Ukunyusa ukubandakanyeka kwaye kuqhutywa amava abathengi abenzi bobuqu. |
| Uphawu lokusebenzisana | Ukuboniswa kwedijithali Vumela abathengi ukuba banxibelelane nezikrini zokuchukumisa, iikhowudi zeQR, okanye izimbo zomzimba. | Ikhuthaza ukusebenzisana kwabathengi kunye nokuphucula ukubandakanyeka kumxholo onamandla. |
| I-3D kunye ne-AR kunye ne-AR | Amava okuntywila okwenziwa kusetyenziswa i-3D kunye ne-ACT ye-ACT. | Ukutsala ingqalelo kwiindawo eziphakamileyo zendlela kwaye kunika amava angenakulibaleka. |
| Izisombululo eziZinzileyo | Ukusetyenziswa kweMiboniso ye-LED ye-LED kunye neZongezelelo ze-Eco. | Inciphisa impembelelo yendalo esingqongileyo kwaye inceda ukufezekisa iinjongo zokuzinza. |
| I-IOI yeDigital imiqondiso yedijithali | I-IOI ivumela ulawulo olujolisiweyo kunye nohlaziyo lwexesha lokwenyani kwiindawo ezininzi. | Yenza lula ulawulo lomxholo kwaye uqhekeze imiqondiso yokusebenza kude. |
I-AI-eqhutywa ngubuqu kunye nokujolisa
Ngokunyuka kwe-AI, amashishini ngoku anokuhambisa intengiso ekujoliswe kuyo ngokusebenzisa imiqondiso eqhutywa yidatha, okwenyani. I-AI-i-Idi Digitage isebenzisa i-Allovics kunye nedatha yabathengi ukubonisa umxholo owenziweyo, ukwenza iziko lokunyuswa ngokusekwe kwi-degraphics, indlela yokuziphatha, kunye nezinto ezikhethwayo. Oku kukhokelela ekubenindakanya ngakumbi ukuzibandakanya kunye nokubuya okuphezulu kutyalo mali kwimizamo yokuthengisa.
Umzekelo, iivenkile ezithengisa iivenkile zinokusebenzisa i-AI ukutshintsha imiqondiso yedijithali esekwe kwiipateni zendlela ezihamba ngeenyawo, zibonisa unikezo olufanelekileyo ngexesha leeyure eziphezulu. Le meko izakudlala indima ephambili kwizicwangciso zokuthengisa, ukunceda amashishini ajolise kubaphulaphuli abanqwenelekayo kwaye aphucule amava abathengi abapheleleyo.
Ukuntywila amava kunye namava e-vr
Ngowama-2025, ukuntywila ngamava ngenyani (i-AR) kunye nenyani yenyani (VR) iya kuchaza indlela abathengi abanxibelelana ngayo neempawu. Ngokudibanisa i-kiosks esebenzisanayo kunye nezikrini zokuchukumisa ngetekhnoloji ye-AR / VR, amashishini anokudala amava okusebenza ngaphaya kokubhengeza ngokwemvelo.
Umzekelo, abathengi abathengisa iintengiso banokusebenzisa imiqondiso ye-AR-yabona indlela iimveliso ezinokujonga ngayo kumakhaya abo, okanye ababoneleli bezempilo banokusebenzisa indlela iimpawu ze-VR ukukhokela abaguli ngezicwangciso zokunyanga. Oku kungabonisi kuphela ukubandakanyeka kodwa kukwabonelela ngohambo olusebenzayo olusebenzisanayo noluzalisekisa.
Ukunyuka kwemiqondiso yedijithali yedijithali
Imiqondiso yedijithali yedijithali isetwe ukuba ibe yimfundiso ephambili ngo-2025, ngakumbi kwindalo yedijithali yedijithali (i-DoOH) yentengiso. Imiqondiso yenkqubo ivumela amashishini ukuba athenge ngokuzenzekelayo aze abeke iintengiso, kusetyenziswa idatha ukumisela ixesha elifanelekileyo kunye nendawo yolwazi. Le meko ihamba ishishini ledijithali yedijithali, ivumela amashishini ukuba abe nolawulo ngakumbi kwiintengiso zabo kwaye enze uhlengahlengiso lwexesha lokwenyani ngokusekwe kwi-metrics yentsebenzo.
Iinkampani ezikhokelayo zedijithali sele zamkelwe zizisombululo zenkqubo, zivumela ii-rands ukuba zifikelele kubaphulaphuli ngokufanelekileyo kwaye zixabisa ngokufanelekileyo. Enolwazi lokukhuthaza ukuthengisa okanye ukujolisa abakhweli kwiZithuthi ezixakekileyo, imiqondiso yenkqubo iqinisekisa ukuba umyalezo wakho uhanjiswa ngexesha elifanelekileyo.
Amava omninnennel
Njengoko amashishini agxile ekudaleni amava abathengi abamanyanisiweyo kwiindawo ezininzi zokuziphatha, ukudityaniswa kwe-amymlnelm ye-amnernelnel kwaye kuya kuba nzima. Ngama-2025, imiqondiso yedijithali izakudlala indima ebalulekileyo kwizicwangciso ze-omnikennel, iqhagamshela namanye amaqonga okuthengisa ukubonelela ngamava angaguqukiyo nangokuzibandakanya. Ngokuvumelanisa imiqondiso yedijithali eneziteshi ezikwi-intanethi nakwiziteshi eziphathwayo, amashishini anokudala uhambo oluza kubakho abathengi abakhokelayo kumaqonga.
Umzekelo, umthengi unokubona intengiso kwibhodi yebhidi yedijithali, fumana unikezo lwe-imeyile nge-imeyile, emva koko wenze ivenkile ivenkile usebenzisa umboniso osebenzayo. Le ndlela yentengiso ye-Omoninnel ye-Omoninnel inyusa ukuthembeka kwe-Omonin kwaye iqinisekisa ukuba abathengi bafumana umyalezo ofanelekileyo ngexesha elifanelekileyo, naphi na apho banxibelelana khona nophawu.
Ukuzinza kwimiqondiso yedijithali
Ngezinto ezixhalabisayo ngefuthe lokusingqongileyo, uzinzo luba lujoliso kumzi mveliso wedijithali. Amashishini amaninzi afumana amandla asebenza ngokufanelekileyoImiboniso ye-LEDkunye nezisombululo zemiqondiso ezisekwe kwilifu, ezisebenzisa amandla amancinci kwaye zinendawo encinci ye-carbon. Ukongeza, iinkampani ezininzi ziguqulela kwizinto ezinobuhlobo ze-eco-geqe kunye nezinto ezinokuphinda zisebenze kwiZisombululo zabo zokuThetha imiqondiso ukuze zihambelane neenjongo ezibanzi zozinzo.
Ngowama-2025, amashishini asebenzisa izisombululo eziGqirha eziGqithi aziyi kunciphisa ifuthe labo lokusingqongileyo kodwa likwawutsala abathengi bendalo. Imiqondiso ezinzileyo yindlela ehamba ngaphaya kwetekhnoloji-imalunga nokudala umfanekiso ofanelekileyo womfanekiso kunye negalelo kwikamva elinoxanduva.
Ukuphuhliswa kwedatha okuqhutywa kunye nokulinganisa
Ukuphuculwa okuqhutywa yidatha kuya kuba yinto ephambili kwizicwangciso zedijithali. Ngowama-2025, amashishini aya kusebenzisa idatha yexesha lokwenyani ukuqhubeka nokulinganisa nokwenza impumelelo yephulo labo ledijithali. Oku kubandakanya ukulandelela ukubandakanyeka kwabaphulaphuli, ukuchitha ixesha, kunye neRhafu yokuguqula ukuqinisekisa ukuba imixholo yemiqondiso iqhuba kakuhle kwaye ifezekisa iziphumo ezifunwayo.
Ngokudibanisa imiqondiso esekwe kwiDijithali enezistim zelifu (i-CMS), amashishini anokufumana ukuqonda okuxabisekileyo ekuziphatheni kwabathengi kunye nokwenza izigqibo eziqhutywa idatha yokuphucula intsebenzo yomxholo. Le ndlela yenza ukuba ukuphuculwa okuqhubekayo, ukuqinisekisa ukuba amashishini akhulise utyalomali lwabo kwimiqondiso yedijithali.
Kutheni ukutyibilika kwedijithali kuzakutshintsha umdlalo wamashishini
Imiqondiso yedijithali ingaphezulu kwetekhnoloji nje kuphela - inokuphucula ukuzibandakanya kwabathengi, ukonyusa ukubonakala kwe-brand, kwaye ekugqibeleni iqhume ngokuthengisa. Xa kuthelekiswa nemiqondiso yesiko, imiboniso yedijithali inokuhlaziywa ngexesha lokwenyani, iyenza ibe lula ukuhlengahlengisa imiyalezo esekwe ekukhuthazeni okwangoku, imicimbi ekhethekileyo, okanye ixesha lemini. Ukukwazi ukutshintsha imixholo yokutshintsha kwemixholo kwenza ukuba isixhobo sedijithali isixhobo esinamandla sokwenza amava abathengi abathengisayo.
Ngapha koko, imiqondiso yedijithali ivumela amashishini ukuba asebenzise iifomathi ze-medias ezifana neevidiyo, oopopayi, kunye neendlela zokuziphatha kakuhle. Oku kunceda i-theands ivele kwindawo exineneyo kwaye ibonelele ngamava angalibalekiyo kubathengi. Amashishini amkele imiqondiso yedijithali inokufumana ithuba elibalulekileyo kubakhuphisana nabo ngokuxhomekeke kwi-ADS.
Indlela i-aihlaltics yokuphucula ukubandakanyeka kwabathengi
I-AI ayinakuphela kuphela umxholo kuphela kodwa ikwabonelela ngengqondo ebalulekileyo kwindlela abathengi abanxibelelana ngayo nemiqondiso. I-AI-eqhutywa i-AI-i-ACHINGIN inokulandelela i-metrics eyahlukeneyo, njengendlela ezisebenza ngayo abantu ezide, ukuba yeyiphi na imixholo ephanzisiweyo, kwaye manyathelo athatyathwayo emva kokujonga imiqondiso. Le datha yenza ukuba amashishini aqonde ngcono abaphulaphuli bawo kwaye aphucule amacebo abo ukukhulisa ukuzibandakanya kwabathengi.
Ukongeza, i-AI inokuthi ichonge iipateni ekuziphatheni kwabathengi, ukunceda amashishini axele imeko yexesha elizayo. Umzekelo, ukuba i-AI ifumanisa ukuba ukukhutshwa kwezinye izinto ziyathandwa ngakumbi phakathi kwabaphulaphuli abancinci, amashishini anokulungelelanisa imikhankaso yabo ukuze ijolise ngokufanelekileyo.
Indima yedatha yexesha lokwenyani kwimixholo yamagama enamemic
Idatha yexesha lokwenyani idlala indima ebalulekileyo ekugcineni imiqondiso yedijithali efanelekileyo kwaye ibandakanyeke. Ngokutsala idatha kwimithombo eyahlukeneyo, ezinje ngeepateni zemozulu, iindlela zendlela, okanye idatha yokuthengisa, imiqondiso yedijithali inokubonisa ixesha elifanelekileyo, umxholo. Umzekelo, indawo yokutyela inokusebenzisa idatha yexesha lokwenyani ukubonisa izinto ezahlukeneyo zemenyu esekwe kwixesha losuku okanye kwimozulu eshushu yemozulu ngeentsuku zemvula okanye iziselo ezibandayo ngexesha lasemvakwemini.
Amashishini anakho ukudibanisa imiqondiso yedijithali kunye neenkqubo zazo zokuthengisa ukubonisa imihla ngemihla ekunikezelweni kunye nokunyusa. Oku kuqinisekisa abathengi bahlala bebona eyona micimbi ifanelekileyo, ukwandisa amathuba okuthenga. Ukukwazi ukuhlaziya umxholo womqondiso ngokubhekisele kwidatha yexesha lokwenyani kwenza ukuba imiqondiso yedijithali isebenza ngakumbi kunemiboniso yemveli yemveli.
Imiqondiso esebenzayo: Ukubandakanya abathengi ngeendlela ezintsha
Iimpawu ezisebenzisanayo ziya kuba yinxalenye ebalulekileyo yezicwangciso zokuzibandakanya zabathengi. Ngokuvumela abathengi ukuba basebenzisane ngokuthe ngqo kunye nokuboniswa kwedijithali, amashishini anokudala amava angenileyo kunye namava angenakulibaleka. Iimpawu ezisebenzisanayo zihlala zibandakanya i-toichscreens, iKhowudi ye-QR yeKhowudi, okanye iZinto eziSetyenzisweni eziSetyenzisiweyo, ezenza ukuba abasebenzisi basebenzise ngaphandle kokuchukumisa ngokwasemzimbeni.
Iimpawu zedijithali ezisebenzisanayo zikhuthaza abathengi ukuba bachithe ixesha elininzi ukukhangela ikhathalogu imveliso, ukuphonononga iinkonzo ezintsha, okanye ukufunda okungakumbi malunga nenkampani. Uninzi lwabathengi bachitha ixesha elidibeneyo benemiqondiso, kokukhona banokuthi bathathe inyathelo, njengokuthenga okanye ukutyikitya inkonzo.
Iscreen esisebenzayo se-LEDzisebenza ngokukodwa kwiindawo ezihlala ezithengisa izinto, apho abathengi banokuzisebenzisa ukujonga ulwazi lwemveliso, jonga isitokhwe, okanye ngokwezifiso iiodolo. Kwisetingi yempilo, imiqondiso esebenzayo inokubonelela ngezigulana ngolwazi oluneenkcukacha zenkonzo oluneenkcukacha okanye zikhokelele kwisebe elifanelekileyo.
Umdibaniso we-QR Codeotion: Ukunxibelelana ngoxinzelelo lomzimba kunye nedijithali
Iikhowudi ze-QR ziyindlela ethandwayo yokubukela imiqondiso yomzimba kunye nomxholo wedijithali. Ngokuskena ikhowudi ye-QR kwimiqondiso yedijithali, abathengi banokubhekiswa kwiiwebhusayithi, usetyenziso, okanye ukuthengiswa kwe-Intanethi. Lo mdibaniso ungenamthungo uvumela amashishini ukuba ahlukane nabanye ngeendlela zokubonisa ukuba, anikezela abathengi ulwazi ngakumbi okanye ithuba lokuthenga ngqo kwizixhobo zabo zeselfowuni.
Iikhowudi ze-QR zivelelane. Abathengisi banokuzisebenzisa ukubonelela ngezaphulelo ezikhethekileyo, iivenkile zokutyela zinokubonakalisa iimenyu, kunye namashishini asekwe ekhonzayo banokuzicwangcisa ukuqeshwa. Ukucocwa kwabo ngokusetyenziswa kunye nokuxhaphazeleka okukhoyolisayo kuye kwenza isixhobo esisebenzayo sokuphucula ukubandakanyeka kubathengi kunye nokuguqulwa ngokuqhuba.
ISIQINISEKISO: UKUXHASA Ikamva leMiqondiso yeDijithali
Njengoko sisondela kuma-2025, imiqondiso yedijithali iya kuqhubeka ivela, iqhutywa yinkqubela e-AI, AR, VR, kunye nokuZinza. Amashishini amkela ezi ndlela zivelayo ziya kuba nakho ukuhambisa ngakumbi, ngokwakho, kunye namava aqhutywa yidatha kubathengi babo. Ngokuhlala ngaphambi kwejika kwaye udibanise ezi teknoloji kwiindawo zazo zokuthengisa, iinkampani zinokukhuthaza ukuthembeka kwabathengi, ukunyusa inguquko, kunye nokufumana umda okhuphiswano.
Ukuba ukulungele ukuthatha imizamo yentengiso yeshishini lakho, cinga ukudibanisa ukucofa izisombululo zedijithali yedijithali kwisicwangciso sakho. Ikamva lemiqondiso yedijithali iqaqambile, kwaye amashishini angenayo ngoku aza kubeka kakuhle ukuze akhule ngonyaka wama-2025 nangaphaya.
IXESHA LOKUQALA: I-DEX-03-2024