Ngokhuphiswano olungazange lubonwe ngaphambili lokuqwalaselwa kwabathengi, i-digital out-of-home (DOOH) imidiya inika abakhangisi indlela ekhethekileyo kunye nesebenzayo yokubandakanya abaphulaphuli ekuhambeni kwihlabathi lenene. Nangona kunjalo, ngaphandle kwengqwalasela eyiyo kwinkalo yokuyila yale ndlela inamandla yentengiso, abathengisi banokusokola ukubamba ingqalelo kwaye baqhube iziphumo zeshishini ngempumelelo.
I-75% ye-ad esebenzayo ixhomekeke kubuchule bokuyila Ngaphandle komnqweno ococekileyo wobuhle bokwenza iintengiso ezibukekayo, izinto zokudala zinokuba nefuthe elibalulekileyo kwimpumelelo yonke okanye ukusilela kwamaphulo entengiso yangaphandle. Ngokutsho kwe-Advertising Research Federation, i-75% yokuphumelela kweentengiso kuxhomekeke kubuchule. Ngaphaya koko, uphando oluvela kuPhononongo lweShishini leHarvard lufumanise ukuba amaphulo entengiso anobuchule obuphezulu aneempembelelo zokuthengisa eziphantse zibe kabini ezo zingayilwanga.
Kwiibrendi ezijonge ukwandisa inzuzo yeli jelo lisebenzayo, ukuqwalasela iimfuno ezikhethekileyo zoyilo lwentengiso yangaphandle kubalulekile ekuyileni iintengiso ezimangalisayo ezithimba ingqalelo yabathengi kunye nenyathelo elikhawulezileyo.
Nazi izinto eziphambili ezili-10 ekufuneka ziqwalaselwe xa usenza ubuchule be-DOOH:
Qwalasela umyalezo womxholo
Kwintengiso yangaphandle, imvelaphi okanye indawo engqongileyo apho iintengiso ziboniswa khona zinokuphembelela kakhulu ukusebenza kokuyila. inokuboniswa kwizikrini ezahlukeneyo, zonke ezichaphazela abaphulaphuli abajonga iintengiso kunye nombono wabo weemveliso eziboniswayo. Ukusuka kubathengi abakhathalele impilo abajonga iintengiso kwiiTV zejim ukuya kubathengi abaphezulu bebona iintengiso kudederhu lweentengiso, ukuqonda ukuba ngubani obonakeleyo ukubona iintengiso kunye nalapho baya kuzibona khona kwenza ukuba abakhangisi benze imiyalezo ekujoliswe kuyo exhaswa bubume bendawo yentengiso.
Nika ingqalelo kwimibala
Umbala ngowona mba uphambili ekutsaleni umdla, kwaye imibala eyahlukileyo inokwenza iintengiso ze-DOOH zivelele ngokuchasene nemvelaphi. Nangona kunjalo, ukusebenza kwemibala ethile kuxhomekeke kakhulu kwimibala ejikeleze iintengiso ze-DOOH. Umzekelo, intengiso eluhlaza okwesibhakabhaka eqaqambileyo evela kwiiphaneli zesixeko ngokuchasene nembonakalo yedolophu engwevu inokugqama kwaye itsale ingqwalasela, kodwa ifuthe leblue blue efanayo kwindlela yokuyila efanayo kwibhilibhodi enkulu ngokuchasene nemvelaphi yesibhakabhaka esizuba ingancinci kakhulu. Ukuqinisekisa ukuba iintengiso zinika ingqwalasela enkulu, abathengisi kufuneka balungelelanise imibala yoyilo lwabo kunye nendawo ebonakalayo apho iintengiso ze-DOOH ziqhuba khona.
Cinga ngexesha lokuhlala
Ixesha lokuhlala libhekisa kwisixa sexesha ababukeli abanokuthi babone intengiso. Kuba abaphulaphuli badibana neentengiso ze-DOOH ngelixa behamba imini yonke, iintlobo ezahlukeneyo zeendawo zinokuba namaxesha ahlukeneyo okuhlala, ayalela ukuba abathengisi bawaxelele njani amabali ebrand yabo. Umzekelo, iibhodi zezaziso zohola wendlela ezibonwa ngabantu abahamba ngokukhawuleza zinokuba nemizuzwana embalwa nje yexesha lokuhlala, ngelixa izikrini ezikwiindawo zokusithela iibhasi apho abakhweli balinda ibhasi elandelayo banokuhlala amaxesha emizuzu emi-5 ukuya kweli-15. Abakhangisi abavula izikrini ngamaxesha amafutshane okuhlala kufuneka beyile abayili ngamagama ambalwa, iifonti ezinkulu, kunye nophawu olubalaseleyo lomyalezo okhawulezayo, onempembelelo ngakumbi. Nangona kunjalo, xa uvula iindawo ezinexesha elide lokuhlala, abathengisi banokwandisa ubuchule babo ukuze babalise amabali anzulu kunye nokubandakanya abaphulaphuli ngokweemvakalelo.
Bandakanya imifanekiso yemveliso ekumgangatho ophezulu
Ubuchopho bomntu busebenzisa imifanekiso engama-60,000 ngokukhawuleza kunombhalo. Yiyo loo nto ukuquka imifanekiso okanye iziphumo ezibonwayo, ngakumbi kwiindawo ezinamaxesha amafutshane okuhlala, kunokunceda abathengisi bagqithise ulwazi ngokukhawuleza kwaye bomeleze unxulumano phakathi kwebrendi kunye neemveliso okanye iinkonzo zabo. Umzekelo, kubandakanywa nemifanekiso yeebhotile, kungekhona nje ukubonisa iilogo zeempawu zotywala, uncedo lokuqaphela ngokukhawuleza.
Ngesisa sebenzisa uphawu kunye nendawo yelogo
Kwamanye amajelo entengiso, iilogo ezigxininisa kakhulu zinokuphazamisa ukubaliswa kwamabali ebhrendi. Nangona kunjalo, ukudlula kwentengiso yangaphandle kuthetha ukuba abathengi banokubona iintengiso kuphela imizuzwana embalwa, ngoko ke abathengisi abajonge ukushiya olona phawu lungcono kufuneka basebenzise iilogo kunye nophawu. Ukudibanisa iibrendi kwikopi kunye nembonakalo yentengiso yangaphandle, usebenzisa iifonti ezinzima, kunye nokubeka iilogo phezulu kwizinto zoyilo zonke eziluncedo kwiintengiso.
Bandakanya ividiyo kunye noopopayi
Intshukumo itsala umdla kwaye yongeza unxibelelwano neentengiso zangaphandle. Amaqela oyilo kufuneka athathele ingqalelo ukubandakanya izinto ezihambayo (nkqu oopopayi abalula) kwintengiso yangaphandle yokuyila ukwenza impembelelo enkulu. Nangona kunjalo, ukunqanda ukuba ababukeli baphoswe lulwazi olubalulekileyo, abathengisi kufuneka bahlengahlengise uhlobo lwentshukumo ngokusekelwe kumndilili wexesha lokuhlala. Kwiindawo ezinamaxesha amafutshane okuhlala (ezifana neephaneli zesixeko ezithile), qwalasela ukuyila okungagqibelelanga okuguquguqukayo (imizobo eshukumayo emincinci kwimifanekiso engashukumiyo). Kwiindawo ezinexesha elide lokuhlala (ezinje ngeendawo zokuhlala zebhasi okanye izikrini zeTV zejim), cinga ngokufaka iividiyo.
Ingcebiso yePro: Ayizizo zonke izikrini ze-DOOH ezidlala isandi. Kubalulekile ukusoloko ubandakanya imibhalo engezantsi ukuqinisekisa ukuba umyalezo ochanekileyo ufakiwe.
Thatha ithuba elipheleleyo lexesha lentengiso yangaphandle
Ixesha losuku nosuku lweveki apho iintengiso zibonwa zidlala indima ebalulekileyo kwindlela eyamkelwa ngayo imiyalezo. Umzekelo, intengiso ethi "Qala usuku lwakho ngekomityi eshushu yekofu" isebenza kakhulu kusasa. Kwelinye icala, intengiso ethi "Zipholele ngebhiya ebandayo" yenza ingqiqo ngokuhlwa kuphela. Ukunika amandla ngokupheleleyo ixesha leentengiso zangaphandle, abathengisi kufuneka bacwangcise ngononophelo amaphulo ukuqinisekisa ukuba abayilayo babo banempembelelo entle kubaphulaphuli ekujoliswe kubo.
Lungelelanisa amaphulo ajikeleze imisitho emikhulu
Xa usenza amaphulo onyaka okanye amaphulo, ireferensi yeziganeko (ezifana noMatshi Madness) okanye amaxesha athile (afana nehlobo) kwi-DOOH yokudala inceda ukudibanisa iibrendi kunye nemincili yesiganeko. Nangona kunjalo, kubalulekile ukukhumbula ukuba ubomi beshelufu bezinto zoyilo bukhawulelwe ziziganeko. Ke ngoko, ukuphehlelela amaphulo eflegi ngexesha elifanelekileyo ukuvelisa impembelelo ephezulu kunye nokuthintela ukubekwa kweentengiso kwangaphambi kwexesha ngaphambi kokuba imisitho iqale okanye ukubekwa kade emva kokuphela kweminyhadala kubalulekile. Ukusebenzisa itekhnoloji yenkqubo kunokunceda ukuqhuba amaphulo entengiso yomntu ngamnye, ukutshintshela ngaphandle komthungo uyilo olunexesha elilinganiselweyo kwezona zifanelekileyo.
Cinga ngobungakanani besikrini se-DOOH
Iinkcukacha zobuchwephesha bezikrini ze-DOOH zinefuthe kakhulu kuyilo, ikopi, okanye imifanekiso esetyenziswa kwiintengiso. Ezinye izikrini ze-DOOH zikhulu (ezifana nezikrini ezimangalisayo kwi-Times Square), ngelixa ezinye zingekho zikhulu kune-iPad (ezifana nemiboniso kwiivenkile zegrosari). Ukongeza, izikrini zinokuthe nkqo okanye zithe tye, isisombululo esiphezulu okanye isisombululo esiphantsi. Ngelixa uninzi lweesistim zenkqubo ziqwalasela iimfuno zetekhnoloji yokubonisa, ukuthathela ingqalelo ukucaciswa kwesikrini xa kusakha iitekhnoloji kunceda ukuqinisekisa ukuba ulwazi oluphambili lubalasele kwiintengiso.
Gcina umyalezo ungaguquguquki kuyo yonke i-intanethi kunye nee-touchpoints ezingaxhunyiwe kwi-intanethi
Ngokhuphiswano olungazange lubonwe ngaphambili lokuhoywa, iibrendi zifuna imiyalezo edibeneyo ukutsala abathengi kwi-intanethi kunye nee-touchpoints ezingaxhunyiwe kwi-intanethi. Ukubandakanya imidiya yedijithali ngaphandle kwekhaya kwiqhinga le-omnichannel kwasekuqaleni inceda abakhangisi bagcine ukuhambelana kwizinto zokudala kunye nokubalisa amabali kuwo onke amajelo, ukwandisa impembelelo yamaphulo abo okukhangisa.
I-DOOH inika abathengisi ngamathuba angenasiphelo okubandakanya abaphulaphuli kunye nokuhambisa imiyalezo yabo ngeendlela ezizodwa nezinyanzelisayo. Kwiimpawu ezijonge ukuphumelela ngokwenene, ingqalelo enononophelo kwimiba yokuyila yalo naliphi na iphulo lentengiso yangaphandle ibalulekile. Ngokuqwalasela izinto ezichazwe kweli nqaku, abathengisi baya kuxhotyiswa ngazo zonke izixhobo abazidingayo ukwenza iintengiso zangaphandle ezitsala abathengi kwaye ziqhube isenzo.
Malunga neHot Electronics Co., Ltd:
Yasekwa ngo-2003,IHot Electronics Co., Ltdngumboneleli ophambili wehlabathi jikeleleUmboniso we-LEDizisombululo. Ngamaziko okuvelisa e-Anhui naseShenzhen, e-China, kunye neeofisi kunye neendawo zokugcina iimpahla eQatar, eSaudi Arabia, kunye ne-United Arab Emirates, inkampani ixhotyiswe kakuhle ukuze ikhonze abathengi kwihlabathi jikelele. I-Hot Electronics Co., Ltd iqhayisa ngaphezulu kwe-30,000 yeemitha zesikwere sendawo yokuvelisa kunye nemigca yemveliso engama-20, enomthamo wenyanga wemveliso we-15,000 wemitha yesikweri yenkcazo ephezulu yombala ogcweleyo.Isikrini se-LED. Ubungcali babo bulele kuphando lwemveliso ye-LED kunye nophuhliso, ukuveliswa, ukuthengiswa kwehlabathi, kunye neenkonzo zokuthengisa emva kokuthengisa, okubenza babe liqabane elithembekileyo kumashishini afuna izisombululo ezibonakalayo eziphezulu.
Iindonga zevidiyo zibonelela ngeenzuzo ezininzi ngokweempembelelo ezibonakalayo, ukuguquguquka, unxibelelwano, uphawu, kunye nokusebenza kakuhle kweendleko. Ngokuqwalasela ngokucophelela imo engqongileyo, isisombululo, ukuhambelana komxholo, kunye nenkxaso yobugcisa, amashishini anokukhetha olona hlobo lufanelekileyo lwedonga lwevidiyo ukunyusa izicwangciso zabo zokunxibelelana kunye nokushiya impembelelo engapheliyo kubaphulaphuli babo. I-Haot Electronic Co., Ltd ime njengomboneleli othembekileyo, oqinisekisa izisombululo ze-LED ezikumgangatho ophezulu ezilungiselelwe iimfuno ezahlukeneyo zabathengi.
Qhagamshelana nathi: Ngemibuzo, intsebenziswano, okanye ukujonga uluhlu lwethu lweemveliso ze-LED, nceda uzive ukhululekile ukuqhagamshelana nathi:sales@led-star.com.
Ixesha lokuposa: Apr-28-2024